AI visibility audits · Canadian wellness & DTC brands

When buyers ask AI who to buy from, is your brand the answer?

Every month, more of your customers ask ChatGPT, Perplexity and Gemini for recommendations before they buy. Farol finds out what those answers say about your brand, why, and what fixing it is worth in revenue.

Get a free mini-teardown One page. Real prompts, real screenshots. No call required.
What AI told a buyer this week
best marine collagen in canada
Competitor Arecommended
Competitor Brecommended
Competitor Crecommended
Your brandnot mentioned

The AI Visibility Audit

A fixed-scope engagement that answers three questions: where you show up in AI answers today, why competitors show up instead of you, and what closing the gap is worth. Delivered as a report your whole team can act on.

Prompt panel testing

20 to 30 buying-intent prompts run across ChatGPT, Perplexity and Gemini, with every answer archived as evidence.

Share of voice

How often you appear versus three named competitors, scored per assistant and per prompt category.

Citation source analysis

The articles, Reddit threads and review sites AI actually draws its answers from, and where your brand is absent.

Content gap map

The comparison pages, structured data and community presence you're missing, prioritized by impact.

What customers actually say

Review and Reddit sentiment mining, so the plan is grounded in what real buyers praise and complain about.

Revenue projection

A before/after financial model: what fixing each gap is worth, under conservative, expected and optimistic scenarios.

Price$2,500 CAD
Turnaround7 days
ScopeFixed
CreditedToward retainer

How it works

Three stages. Each one earns the next, and you can stop at any of them.

Mini-teardown

A one-page snapshot: the prompts we tested, who AI recommends in your category, and the two biggest reasons why.

Free

Full audit

The complete visibility analysis above, closed by the revenue projection so you can judge whether fixing it is worth it at all.

$2,500 CAD · 7 days

Implementation

We build the fixes: comparison content, product schema, community presence. Re-tested monthly with a one-page scorecard.

Monthly retainer · 3-month minimum

See a real deliverable

The fastest way to judge this work is to read it. Ask for the sample audit and you'll get a full anonymized report, the same document a paying client receives.

Request the sample audit

Who's behind Farol

Pedro, founder of Farol

Farol is run by Pedro, in Vancouver, BC. One person, senior-level work, no account managers. I build AI-powered analysis tools and run every audit myself, which is why the scope is fixed and the turnaround is honest.

Farol means lighthouse in Portuguese. The job is the same: making sure the people already looking for what you sell can actually find you.

Atendimento também em português.